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More Than A Stylist, A Designer & Creative Director

I Arrived To The City Of Angels From Peru At 10 Years Old, And I’m Still A Proud Valley Girl! The Place Where My Journey Began. ​Having A Serious Demeanor Is A Gift, It Comes With A Drive That There Is No Stopping, No Matter What Anyone Says Or Thinks. ​I Discovered Wholesale Shopping And Started A Small Women’s Boutique Out Of My Father’s Tailor Shop In 2001 And It’s Since Evolved To My Own Unisex Brand And Upcycled Designs Online. I Want To Continue To Challenge Myself With Designs, Styling, Producing Fashion Shows, Encouraging My Clients To Not Be Afraid To Try Something New And Have Fun With Their Personal Style. 

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BRAID-I BUNCH: Generational Traditions and Style

It is said that “Braiding started in Africa with the Himba people of Namibia,”. Where I come from the Quechua are a group of indigenous people and in Peru, one of the most significant aspects of the Quechua woman’s look and culture is her hair. Native women of all ages wear long braids which represents more than a hairstyle; for example two braids signify the marital status of Peruvian women. Buns and braids aren’t mutually exclusive looks. To rock a braided bun pull your hair back into a ponytail on the middle of your head. Then braid the ponytail before wrapping it up into a bun! Braids are an incredibly popular and versatile hairstyle. You can easily create the right braid to match...

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The Origins of Thrifs' Founder, Elvira Zamora Fashion Dreams

When my Dad worked creating custom clothes, he updated and remade pieces for his clients. The final product, each was unique. The day I fell in love with style was when I would see my father prepare custom looks for his clients. Designer expensive items, second-hand treasures, and even generic brands were all transformed into one-of-a-kind pieces. I began experimenting in the 90s- For me being able to choose my style was a sign of independence, identity, I see style as important for mood changing and armor for battle or inspiration. I represent being an immigrant, a woman, an entrepreneur, a dreamer, and nothing stops me! The impact of style was huge in my life, so I know that I can...

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Upcycle Your Way To A More Sustainable Wardrobe

Why you need to upcycle There are plenty of reasons why you should be upcycling your clothes. For one, it decreases your carbon footprint. If every person in the world recycled their clothes just once, it would save a million tons of CO2 from being emitted into the atmosphere! Second, upcycling combats fast fashion. When you create vintage and timeless looks out of old clothes, you're helping to reduce the demand for new clothing that gets produced in factories overseas where workers are often treated poorly. Third, when everyone is wearing the same things, it's easy to blend in and be forgettable, but when you stand out with an amazing upcycled outfit, people take notice! Fourth, upcycling is healthy for...

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