ELVIRA ZAMORA 

Founder and designer, Elvira Zamora, is deeply rooted in Indigenous culture and brings a unique blend of tradition and innovation to every garment. With a commitment to intentional design and cultural authenticity, Elvira Zamora crafts pieces that honor our past while looking towards the future.

Elvira arrived in the City of Angels from Peru at 10 years old. She takes pride in identifying as a Valley Girl! Her journey as a creative began in the San Fernando Valley. Coming from a family of fashion creatives, she started her first fashion business in her father’s tailor shop in 2001. A small women’s boutique that has since evolved into a unisex brand and upcycled 1 of 1 designs sold online. Elvira challenges what can sometimes be perceived by outside spectators as the superficiality of fashion by creating pieces that speak to her culture. Beyond that, she is a philanthropist as heart who moves with the intention to give back to her community and other underserved peoples.

 

THE MISSION BEHIND THRIFS 

The Philosophy

At the core of our brand is a belief in intentional design. Every garment is crafted with purpose, blending traditional techniques with contemporary aesthetics. Elvira carefully selects materials and employs sustainable practices to create timeless pieces that are as meaningful as they are beautiful.

Cultural Authenticity

THRIFS Takes pride to commit to cultural authenticity. Their designs are inspired by Indigenous patterns, colors, and stories, creating a fashion line that honors our roots. By incorporating these elements, Elvira ensures that each piece is not just clothing, but a celebration of heritage.

Intentional Design

Every garment in the THRIFS collection is designed with intention. From the initial sketch to the final stitch, [Designer’s Name] focuses on creating pieces that are both stylish and meaningful. This approach ensures that our customers receive clothing that is not only fashionable but also rich in cultural significance.

Sustainability

Sustainability is a cornerstone of our brand. Elvira is dedicated to using eco-friendly materials and ethical production methods. By choosing our garments, you are supporting a brand that values the environment and promotes sustainable fashion.

Join the MOVEMENT 

Discover the story behind each garment and join us on a journey of cultural celebration and intentional design. Sign up for our newsletter to learn more about our latest collections, design inspirations, and the heritage that shapes our fashion.

Elevate your wardrobe with pieces that honor tradition and embrace modernity. Experience fashion with purpose, crafted by Elvira Zamora, a designer with Indigenous Peruvian roots and a passion for intentional design.